Clipping questions, answered plainly.
Pricing, verified views, ownership, brand safety and how it all works. If your question isn’t here, ask it on a call.
Everything you need to know.
No mystery metrics. No promises in the fine print.
What is a clipping agency?
A clipping agency (also called a clip agency, clip marketing agency or clipping service) turns long-form content (streams, videos, interviews, brand content, trailers) into short vertical clips and gets them posted across TikTok, Instagram Reels and YouTube Shorts. Instead of one account posting, a network of clippers posts from their own accounts, so your content reaches many audiences at once.
How much does a clipping campaign cost?
Campaigns start at $2,000 for 1.5M+ verified views, guaranteed: a CPM of about $1.33 per 1,000 views, all-in. The rate drops as your view target grows, down to $1.00 per 1,000 at $15,000+. You are only billed for the verified views we deliver, and views beyond the target are a bonus at no extra cost.
What happens if you don’t hit the view target?
You pay for what was delivered and nothing more. Your budget is a hard cap, billed per 1,000 verified views. If the target isn’t reached within 45 days, the campaign keeps running at no extra cost for up to 45 more days, and anything still unspent comes back to you.
How do I pay?
Payments are handled securely through Whop. You prepay your campaign budget, we draw it down per 1,000 verified views, and any unspent budget comes back to you or rolls into your next campaign.
What counts as a verified view?
A view reported by the platform itself (TikTok, Instagram or YouTube) on a clip we’ve approved, counted during the 7 days after we approve it. It’s written into the one-page campaign agreement you get before you pay, not hidden in fine print.
Are the views real?
Yes. Clips are posted by real people on their own accounts, and every submission is reviewed before it’s paid. Anything showing signs of bought or botted engagement is rejected and never billed.
Do you sell fixed packages?
No. The tiers are starting points, not packages. Price is set by the view target, not by a number of clips, because what you’re buying is reach, not files.
How is clipping different from paid ads?
Paid ads charge for impressions and stop the moment you stop paying. Clipping puts native, organic posts in front of new audiences, you pay per verified view, and the clips usually stay up after the campaign ends.
What content do you need from me?
Content you own or have the rights to share: stream VODs, YouTube videos, product videos, ads or trailers. Send the files or links, plus any brand guidelines and topics to avoid.
Which platforms do you post on?
TikTok, Instagram Reels and YouTube Shorts as standard. X, Snapchat, Facebook and Threads can be added where they suit your audience.
How fast can a campaign start?
Within 48 hours of you approving the brief. After you pay and send your content, we write the brief within one working day; once you reply “approved”, the campaign goes live.
Where do the views come from?
From the clippers’ own audiences on TikTok, Reels and Shorts. If you need a region, say the UK or US, the brief sets it, clippers show their audience stats when they submit, and clips aimed at the wrong country aren’t paid.
How long does a campaign run?
Until the budget is spent or 45 days have passed, whichever comes first. How fast views arrive depends on your content and how many clips take off, so we don’t promise a date for the target. You can see the live view count on every public clip while it runs.
What do I see while the campaign runs?
Every clip is public, so you can check its views yourself, and you can ask us for a snapshot of clips, views and spend at any time. When the campaign closes you get a summary: clips posted, verified views, spend and cost per 1,000.
Who owns the clips?
You keep full ownership of your original content. Clips are posted by clippers on their own accounts, which is what takes your content beyond your own channel. Usage and reuse rights are set out in your campaign agreement.
Is clipping brand safe?
Clippers post from their own accounts, then we check every clip against your guidelines before it’s paid. Off-brief clips earn nothing and come down when you ask. We don’t run campaigns for gambling or betting brands.
Do you guarantee views?
Nobody can honestly guarantee a clip goes viral. What we do guarantee is that your campaign finishes: if your view target isn’t reached within 45 days, we keep it running at no extra cost for up to another 45 days, and anything still unspent after that comes back to you. You only pay for verified views, and your budget is a hard cap.
What happens if a clip underperforms?
Nothing, for you. A clip that gets few views costs you little or nothing, because you pay per verified view. Clippers keep posting new angles, and we push more of whatever is working.
Should I hire an agency or find clippers myself?
You can run a campaign yourself on Whop Content Rewards. At $1 per 1,000 views plus Whop’s fees (a 10% platform fee and about 2.7% processing), 1.5M views costs about $1,700, and you write the brief, set per-clip caps so one viral clip doesn’t eat the budget, review every submission and chase botted views. With us it’s $2,000 and we do all of that, so you just send the content.
How is clipping different from influencer marketing?
Influencers charge a flat fee for one post, whether it performs or not. Clipping spreads your content across many accounts at once, and you pay only for the verified views it actually gets.
Will this put my own accounts at risk?
No. Clips are posted on clippers’ accounts, not yours, so your own channels are never touched. You’re welcome to repost the best-performing clips yourself.
What content works best?
Anything with big reactions, strong opinions, stories or a clear hook: stream highlights, creator videos, product launches and trailers. If a moment would make someone send it to a friend, it will clip well.
What if I don’t have much content?
One long stream, video or trailer can produce dozens of clips from different moments and angles. A few hours of footage is usually enough to start a campaign.
What about copyright?
We only clip content you own or have the rights to share, and clippers may only use the footage you approve for the campaign. Nothing outside your assets folder is allowed.
How do I get started?
Book a free strategy call. We look at your content, agree the view target and rules, and once you’ve paid through Whop your campaign goes live.
Let’s get it seen.
Bring your content. We’ll talk audience, distribution, and exactly how many views your budget buys.
Book a strategy callPick a time that suits you. 25 minutes, free.