GUIDES

Clipping, explained properly.

How clipping agencies work, what they cost, and how to run a pay-per-view campaign that pays off. No fluff, no made-up stats.

GUIDE

What is a clipping agency? How clipping marketing works

A clipping agency turns long-form content into short clips and pays clippers to post them on TikTok, Reels and Shorts. How it works and what it costs.

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GUIDE

Pay-per-view marketing: paying only for verified views

Pay-per-view marketing means you pay for verified views, not hours or posts. How the CPM model works, what it costs and how it compares to ads.

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PRICING GUIDE

How much does a clipping agency cost in 2026?

Clipping agency pricing explained: rates per 1,000 views, minimum budgets, self-serve vs managed campaigns, and what you should get for the money.

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GUIDE

How to run a clipping campaign: brief, budget and rules

Step by step: how to run a clipping campaign. Set the budget and rate per 1,000 views, write the brief, approve clips, verify views and report.

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COMPARISON

Clipping vs UGC vs influencer marketing

How clipping, UGC and influencer marketing differ in cost, control, reach and speed, and how to choose the right one for your brand, stream or channel.

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CHECKLIST

How to choose a clipping agency: 10 questions to ask

Choosing a clipping agency? Ask these 10 questions about pricing, view verification, clip approvals, budgets and reporting before you pay.

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GUIDE

Clipping agency CPM: what you really pay per 1,000 views

Clipping agencies price per 1,000 views (CPM). Live 2026 rates from 681 campaigns, the four CPM numbers that get mixed up, and how to compare agency quotes like for like.

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COMPARISON

Best clipping agencies in 2026, compared

An honest comparison of the best-known clipping agencies in 2026: entry budgets, published prices per 1,000 views, what each claims, and who each one suits.

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GUIDE

Clipping agencies on Whop: how Content Rewards campaigns work

Most clipping campaigns run on Whop’s Content Rewards network. How it works, what it costs to run yourself, and what a managed clipping agency on Whop adds.

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GUIDE

How to hire clippers for TikTok, Reels and YouTube Shorts

Three ways to hire clippers: freelance editors, a pay-per-view campaign, or a clipping agency. What each costs, who does the work, and which suits you.

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GUIDE

AI clipping tools vs a clipping agency

AI clipping tools cut clips for your own channels. A clipping agency gets clips posted across hundreds of other accounts. What each does, and when to use which.

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DATA

UGC vs clipping: what 1,000 views really cost in 2026

What creators are paid per 1,000 views for face-to-camera UGC and for clipping, and what the views actually cost, from the settings and results of 709 live Content Rewards campaigns.

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CASE STUDY

How Lovable used clipping: 32M views from 28,619 clips

A breakdown of Lovable’s public Content Rewards clipping campaigns: 32.4M views from 28,619 clips, the rates it paid, what clippers cut, and what other apps can copy.

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RESEARCH

The state of clipping campaigns: data from 719 live campaigns (October 2026)

Original data from every live campaign on Whop Content Rewards on 17 October 2026: what clippers are paid, what views really cost by niche, which platforms campaigns use and how budgets spend.

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