CHECKLIST
How to choose a clipping agency: 10 questions to ask
THE SHORT ANSWER
The best clipping agency for you is one that prices per verified view, caps your budget, reviews every clip before it counts, explains how it removes fake views, and reports clip-level results. Ask about minimum budgets, rates per 1,000 views and refunds before you sign anything.
Key takeaways
- Price per verified view with a hard budget cap is the standard to look for.
- Ask exactly how fake views are detected and removed.
- Make sure you approve the brief, and that clips are reviewed before they count.
- Match the agency’s minimum budget to the size of test you want to run.
10 questions to ask a clipping agency
- How do you charge: per 1,000 verified views, per clip, or a retainer?
- What’s the minimum budget, and what rate per 1,000 views does it buy?
- Is my budget a hard cap? What happens to any unused budget?
- Do I approve the brief before clipping starts?
- Is every clip reviewed before its views count?
- How do you detect bought or botted views, and what happens to accounts that cheat?
- Which platforms do you post on: TikTok, Reels, Shorts?
- How often will I get reports, and do they show clip-level results?
- Who manages my campaign day to day?
- Can you show real results, and are you clear about which examples are real?
Red flags
- Guaranteed viral results or fixed view numbers with no verification method.
- Monthly retainers with no link to delivered views.
- No clip approval before posts go live or before they’re paid.
- Vague answers about fake views.
- Case studies with no brand names, dates or clips you can check.
Matching the agency to your size
Large agencies are built for big brands and set minimums of $15,000 or more. If you want to test clipping first, look for an agency that runs smaller pilots. Our campaigns start at $2,000, and you can scale the view target once you’ve seen results.